IP Videoconferencing: Picture Perfect at Last?
Even as the bandwidth needed to carry robust videoconferencing sessions became widely available, other technological and market factors kept enterprises from making the strong commitment to the technology. Even the worldwide anxiety brought on by the September 2001 terrorist attacks ultimately failed to drive significant numbers of corporate users to rush to a travel-free alternative to face-to-face meetings.
The emergence of IP as a mainstream transport technology for corporate applications is finally giving videoconferencing that long-awaited window of opportunity to become a mainstream communications tool. As enterprises become more comfortable with VOIP services, they're showing a greater interest in expanding IP's real-time repertoire to include video.
Along with the growing prevalence of IP as a platform for voice traffic, technological innovations that have significantly lowered the cost of deploying videoconferencing are spurring its use among small and medium-sized businesses (SMBs) previously shut out of the market for price reasons. This month's Light Reading's Enterprise VOIP Insider details how videoconferencing system suppliers have adapted their product lines for use in a wider market.
IP-based videoconferencing is still anywhere from 18 months to three years away from true mainstream acceptance, vendors say, but the sector is building some serious momentum. Big-name manufacturers Cisco Systems Inc. (Nasdaq: CSCO - message board), Hewlett-Packard Co. (NYSE: HPQ - message board), and Sony Corp. (NYSE: SNE - message board) are now competing in the sector. While their presence will pose significant challenges for smaller vendors, the collective marketing muscle of those companies can only help push IP videoconferencing into the mainstream.
The changes wrought by IP technology are already having an effect on the target markets for videoconferencing applications, as the new report details. The financial sector has emerged as possibly the most promising vertical market for IP videoconferencing, surpassing the education, healthcare, and government sectors. And SMBs are now seen by many vendors as prime candidates for videoconferencing systems and services.
Of course, 40 years of false starts and unfulfilled promises add up to a big hill to climb for videoconferencing vendors. But new market segments appear willing to at least give IP videoconferencing a try, and suppliers this time look like they are finally ready for their close-up.
Source: www.lightreading.com
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